Main Article Content

Abstract

Purpose: Ekasari Tourism Village in Melaya District, Jembrana Regency, has potential to conduct sustainable tourism. This research is to increase public understanding about sustainable tourism, to improve the ability of village managers in implementing a financial recording system, and to increase the application of digital marketing to managers of the Ekasari Tourism Village.


Research methods: This qualitative research is an applied research, with data collection techniques in the form of participant-observation, interviews, and document study. The data found was then analyzed using interactive techniques consisting of data reduction, presentation, and conclusion.


Results and discussion: The service activities and this research went well, marked by an increase in participants' understanding of the importance of sustainable tourism in the village as well as an increase in digital marketing skills and the use of financial recording systems.


Implication: This research directly has a positive impact on participants, especially village managers and Pokdarwis in operational activities and efforts to develop the village towards a sustainable tourism village.

Keywords

sustainable tourism digital marketing tourism village

Article Details

How to Cite
Ernawati, N. M., Sanjiwani, I. G. A. M., Arjana, I. W. B., & Mudana, I. G. (2024). Developing Ekasari as a Sustainable Tourism Village. Jurnal Bali Membangun Bali, 5(1), 55-64. Retrieved from https://ejournal.baliprov.go.id/index.php/jbmb/article/view/334

References

  1. Aeni, I. N., Mahmud, A., Susilowati, N., & Prawitasari, A. B. (2021). Sinergitas Bumdes dalam Manajemen Pengelolaan Desa Wisata menuju Pariwisata Berkelanjutan. Jurnal Abdimas, 25(2), 169-174.
  2. Alfian, T., Saputro, Y. A., & Sudiryanto, G. (2021). Pengembangan Desa Wisata Dan Pembangunan Pariwisata Berkelanjutan Desa Watuaji. Jurnal Pengabdian Masyarakat Multidisiplin, 5(1), 30-38.
  3. Ernawati, N. M., Arjana, I. W. B., Puspita, N. P. L. A., Voda, M., & Hazra, S. (2022). Human Resource Development for Rural Tourism: A Green Tourism Approach. International Journal of Green Tourism Research and Applications, 4(2), 50–57. https://doi.org/10.31940/ijogtra.v4i2.50-57.
  4. Fasa, A. W. H., Berliandaldo, M., & Prasetio, A. (2022). Strategi Pengembangan Desa Wisata Berkelanjutan di Indonesia: Pendekatan Analisis Pestel. Jurnal Kajian, 27(1), 71–87. https://doi.org/10.51172/jbmb.v1i1.8.
  5. Hardy, A., Beeton, R. J., & Pearson, L. (2002). Sustainable Tourism: An Overview of the Concept and its Position in Relation to Conceptualisations of Tourism. Journal of Sustainable Tourism, 10(6), 475-496.
  6. Higgins-Desbiolles, F. (2018). Sustainable tourism: Sustaining Tourism or Something More? Tourism Management Perspectives, 25, 157-160.
  7. Hulu, M. (2018). Pengelolaan Pariwisata Berkelanjutan Studi Kasus: Desa Wisata Blue Lagoon di Kabupaten Sleman, DIY. Journal of Tourism and Economic, 1(2).
  8. Juliana, J., Maleachi, S., Sianipar, R., Sitorus, N. B., & Pramono, R. (2023). Sosialisasi Pariwisata Berkelanjutan di Desa Wisata Bagot. Community Development Journal: Jurnal Pengabdian Masyarakat, 4(2), 4871-4880.
  9. Liu, Z. (2003). Sustainable Tourism Development: A Critique. Journal of Sustainable Tourism, 11(6), 459-475.
  10. Lu, J., & Nepal, S. K. (2009). Sustainable Tourism Research: An Analysis of Papers Published in the Journal of Sustainable Tourism. Journal of Sustainable Tourism, 17(1), 5-16.
  11. Miles, M. B. & Huberman, A. M. (1992). Analisis Data Kualitatif: Buku Sumber Tentang Metode Metode Baru. Jakarta: Universitas Indonesia Press.
  12. Puspa, M. A., Ahmad, S., & Utiarahman, S. A. (2022). Aplikasi Tour Guide Menggunakan Teknologi QR Code Berbasis Android pada Museum Provinsi Gorontalo. JSAI (Journal Scientific and Applied Informatics), 5(2), 75–84. https://doi.org/10.36085/jsai.v5i2.3362.
  13. Putra, I. M. R. M. K., Mudana, I. G., Oka, I. M. D., & Nova, M. (2022). Pura Luhur Tamba Waras: Aspects of Sustainable Tourism and Spiritual Tourism. International Journal of Green Tourism Research and Applications, 4(2), 108–114. https://doi.org/10.31940/ijogtra.v4i2.108-114.
  14. Ramadan, G., Budarma, I. K., & Mudana, I. G. (2021). Digital Marketing Application for Balinese Culinary Tourism in Denpasar City. International Journal of Glocal Tourism, 2(3), 170–176. https://doi.org/10.58982/injogt.v2i3.72.
  15. Sanjiwani, I. G. A. M., & Dewi, I. G. A. M. (2023). The Implementation of Green Hotel Concept at Sarinbuana Ecolodge (Vol. 1). Atlantis Press International BV. https://doi.org/10.2991/978-94-6463-170-8_10.
  16. Sudibya, B. (2018). Wisata Desa dan Desa Wisata. Jurnal Bali Membangun Bali, 1(1), 21–25.
  17. Tou, H. J, Noer, M., & Lenggogeni, S. (2020). Pengembangan Desa Wisata yang Berkearifan Lokal Sebagai Bentuk Pembangunan Pariwisata Berkelanjutan. JURNAL REKAYASA, 10(2), 95-101.
  18. Wibowo, M. S., & Belia, L. A. (2023). Partisipasi Masyarakat dalam Pengembangan Pariwisata Berkelanjutan. Jurnal Manajemen Perhotelan dan Pariwisata, 6(1), 25–32. https://doi.org/10.23887/jmpp.v6i1.58108.
  19. www.ekasari.desa.id. (2023). Desa Wisata Ekasari. http://ekasari.desa.id/potensi/read/desa-wisata-%0A5101042004/0.
  20. www.jadesta.kemenparekraf.go.id. (2023). Desa Wisata Ekasari. https://jadesta.kemenparekraf.go.id/desa/ekasari.

Most read articles by the same author(s)