Main Article Content
Abstract
Purpose: Ekasari Tourism Village in Melaya District, Jembrana Regency, has potential to conduct sustainable tourism. This research is to increase public understanding about sustainable tourism, to improve the ability of village managers in implementing a financial recording system, and to increase the application of digital marketing to managers of the Ekasari Tourism Village.
Research methods: This qualitative research is an applied research, with data collection techniques in the form of participant-observation, interviews, and document study. The data found was then analyzed using interactive techniques consisting of data reduction, presentation, and conclusion.
Results and discussion: The service activities and this research went well, marked by an increase in participants' understanding of the importance of sustainable tourism in the village as well as an increase in digital marketing skills and the use of financial recording systems.
Implication: This research directly has a positive impact on participants, especially village managers and Pokdarwis in operational activities and efforts to develop the village towards a sustainable tourism village.
Keywords
Article Details
Authors who publish with this journal agree to the following terms:
Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0) that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
References
- Aeni, I. N., Mahmud, A., Susilowati, N., & Prawitasari, A. B. (2021). Sinergitas Bumdes dalam Manajemen Pengelolaan Desa Wisata menuju Pariwisata Berkelanjutan. Jurnal Abdimas, 25(2), 169-174.
- Alfian, T., Saputro, Y. A., & Sudiryanto, G. (2021). Pengembangan Desa Wisata Dan Pembangunan Pariwisata Berkelanjutan Desa Watuaji. Jurnal Pengabdian Masyarakat Multidisiplin, 5(1), 30-38.
- Ernawati, N. M., Arjana, I. W. B., Puspita, N. P. L. A., Voda, M., & Hazra, S. (2022). Human Resource Development for Rural Tourism: A Green Tourism Approach. International Journal of Green Tourism Research and Applications, 4(2), 50–57. https://doi.org/10.31940/ijogtra.v4i2.50-57.
- Fasa, A. W. H., Berliandaldo, M., & Prasetio, A. (2022). Strategi Pengembangan Desa Wisata Berkelanjutan di Indonesia: Pendekatan Analisis Pestel. Jurnal Kajian, 27(1), 71–87. https://doi.org/10.51172/jbmb.v1i1.8.
- Hardy, A., Beeton, R. J., & Pearson, L. (2002). Sustainable Tourism: An Overview of the Concept and its Position in Relation to Conceptualisations of Tourism. Journal of Sustainable Tourism, 10(6), 475-496.
- Higgins-Desbiolles, F. (2018). Sustainable tourism: Sustaining Tourism or Something More? Tourism Management Perspectives, 25, 157-160.
- Hulu, M. (2018). Pengelolaan Pariwisata Berkelanjutan Studi Kasus: Desa Wisata Blue Lagoon di Kabupaten Sleman, DIY. Journal of Tourism and Economic, 1(2).
- Juliana, J., Maleachi, S., Sianipar, R., Sitorus, N. B., & Pramono, R. (2023). Sosialisasi Pariwisata Berkelanjutan di Desa Wisata Bagot. Community Development Journal: Jurnal Pengabdian Masyarakat, 4(2), 4871-4880.
- Liu, Z. (2003). Sustainable Tourism Development: A Critique. Journal of Sustainable Tourism, 11(6), 459-475.
- Lu, J., & Nepal, S. K. (2009). Sustainable Tourism Research: An Analysis of Papers Published in the Journal of Sustainable Tourism. Journal of Sustainable Tourism, 17(1), 5-16.
- Miles, M. B. & Huberman, A. M. (1992). Analisis Data Kualitatif: Buku Sumber Tentang Metode Metode Baru. Jakarta: Universitas Indonesia Press.
- Puspa, M. A., Ahmad, S., & Utiarahman, S. A. (2022). Aplikasi Tour Guide Menggunakan Teknologi QR Code Berbasis Android pada Museum Provinsi Gorontalo. JSAI (Journal Scientific and Applied Informatics), 5(2), 75–84. https://doi.org/10.36085/jsai.v5i2.3362.
- Putra, I. M. R. M. K., Mudana, I. G., Oka, I. M. D., & Nova, M. (2022). Pura Luhur Tamba Waras: Aspects of Sustainable Tourism and Spiritual Tourism. International Journal of Green Tourism Research and Applications, 4(2), 108–114. https://doi.org/10.31940/ijogtra.v4i2.108-114.
- Ramadan, G., Budarma, I. K., & Mudana, I. G. (2021). Digital Marketing Application for Balinese Culinary Tourism in Denpasar City. International Journal of Glocal Tourism, 2(3), 170–176. https://doi.org/10.58982/injogt.v2i3.72.
- Sanjiwani, I. G. A. M., & Dewi, I. G. A. M. (2023). The Implementation of Green Hotel Concept at Sarinbuana Ecolodge (Vol. 1). Atlantis Press International BV. https://doi.org/10.2991/978-94-6463-170-8_10.
- Sudibya, B. (2018). Wisata Desa dan Desa Wisata. Jurnal Bali Membangun Bali, 1(1), 21–25.
- Tou, H. J, Noer, M., & Lenggogeni, S. (2020). Pengembangan Desa Wisata yang Berkearifan Lokal Sebagai Bentuk Pembangunan Pariwisata Berkelanjutan. JURNAL REKAYASA, 10(2), 95-101.
- Wibowo, M. S., & Belia, L. A. (2023). Partisipasi Masyarakat dalam Pengembangan Pariwisata Berkelanjutan. Jurnal Manajemen Perhotelan dan Pariwisata, 6(1), 25–32. https://doi.org/10.23887/jmpp.v6i1.58108.
- www.ekasari.desa.id. (2023). Desa Wisata Ekasari. http://ekasari.desa.id/potensi/read/desa-wisata-%0A5101042004/0.
- www.jadesta.kemenparekraf.go.id. (2023). Desa Wisata Ekasari. https://jadesta.kemenparekraf.go.id/desa/ekasari.