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Abstract

Purpose: This study was conducted to determine the position of Mengesta Tourism Village as a tourism village in the new normal era, which can be used as a guide to find new strategies in developing Mengesta Tourism Village.


Research methods: This study uses qualitative analysis techniques to analyse the existence of Mengesta Village as a tourism village in the new normal era. Primary data were obtained through the involved observation method and in-depth interviews while secondary data was obtained through village documents, journals, books, articles, and websites. The theory used is the Tourism Area Life cycle (TALC) theory.


Results and discussion: The existence of Mengesta Village as a tourism village in the new normal era is a tourist place that tourists have long discovered. There is control from local communities on tourism in the village and there are innovations carried out by the community who are members of the community Mengesta Tourism Village awareness group. In addition, Mengesta Tourism Village has also carried out conventional promotions through directions to tourism villages and some have used digital media such as photos and videos uploaded on social media so that there is an increase in tourist visits.


Implication: No outside investment has entered the village and artificial attractions have not developed well. So that the existence of Mengesta Village as a tourism    village in the new normal era based on the Tourism Area Life cycle (TALC) theory which is in the involvement phase.

Keywords

tourism village Covid-19 pandemi new normal tourism area life cycle

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How to Cite
Putra, I. M. R. M. K., Oka, I. M. D., Mudana, I. G., Widana, I. P. K. A., & Somawati, N. P. (2023). Mengesta: The Existence of Tourism Village in the New Normal Era. Jurnal Bali Membangun Bali, 4(3), 220-230. Retrieved from https://ejournal.baliprov.go.id/index.php/jbmb/article/view/300

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