Komunikasi Pariwisata dalam Mendorong Keberlanjutan Destinasi Wisata: Kajian Literatur Teoretis
DOI:
https://doi.org/10.51172/jbmb.v6i3.481Keywords:
Tourism communication, destination sustainability, destination marketing, communication strategyAbstract
Purpose: This study aims to explain the role of tourism communication in supporting sustainable tourist destination and to identify the principles, strategies, and stakeholders involved in the process.
Research methods: This study employs a literature review method, analyzing academic artikels from Google Scholar, Scopus journals 2020-2025, supported by Mendeley software for reference management and source organization.
Findings: Effective tourism communication is characterized by a holistic approach, transparency, evidence use, stakeholder involvement, message framing strategies, and the optimization of digital channels to support destination sustainability.
Implication: These results indicate the need for more integrated and participatory tourism communication strategies to ensure consistent implementation and broader stakeholder understanding of destination sustainability.
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