Main Article Content
Abstract
Purpose: This study aims to describe the application of green tourism at a 5-star hotel located in Jimbaran, Bali, in creating an environmentally friendly accommodation.
Research methods: This is a type of qualitative research. The approach method used in this research is descriptive analysis.
Results and discussion: Generally, the implementation of green tourism standards at the hotel has implemented environmentally friendly practices but in are several obstacles in its implementation.
Implication: The obstacles the hotel needs to overcome are doing socialization-training activities, building commitment, forming a green team, and implementing a green tourism marketing strategy
Keywords
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