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Abstract

Tujuan: Penelitian ini dilakukan untuk menganalisis popularitas empat destinasi wisata pulau di dunia yaitu Phuket, Bali, Hawaii, dan Langkawi.


Metode penelitian: Penelitian ini menggunakan alat analisis statistik deskriptif dengan bantuan Google Trends untuk menentukan popularitas empat destinasi pulau tersebut.


Hasil dan pembahasan: Analisis menunjukkan bahwa sejak awal tahun 2000 hingga akhir tahun 2021, destinasi Phuket sangat populer bagi wisatawan yang berasal dari Thailand sendiri, Russia, Turkey, Hong Kong, dan Singapore. Bali sangat populer di kalangan wisatawan Indonesia sendiri, Netherlands, India, Australia, dan Belgium. Hawaii sangat populer di kalangan wisatawan dari United States sendiri, Japan, Canada, Brazil, dan South Korea. Langkawi sangat populer di kalangan wisatawan yang berasal dari Malaysia sendiri, Singapore, Pakistan, Hong Kong, dan Egypt.


Implikasi: Destinasi wisata yang paling populer adalah Hawaii, kemudian Bali, lalu Phuket, dan yang terakhir adalah Langkawi. Bali menduduki posisi kedua atau setelah Hawaii.

Keywords

Google Trends, Phuket, Bali, Hawaii, Langkawi

Article Details

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Author Biographies

I Gusti Bagus Rai Utama

He is an Associate Professor of Tourism in the Faculty of Economics, Business, and Humanity,  Dhyana Pura University, Bali, Indonesia. He completed his Doctorate Degree in Tourism Studies and Master’s degree of Agribusiness from Udayana University, and Master of Arts in Leisure and Tourism Studies from CHN Professional University, Leeuwarden, Netherlands (now NHL Stenden), and Bachelor of Arts in Development Economic from Mahasaraswati University, Bali. His research focuses on Economic Tourism, Agritourism, Destination Management, and Senior Tourism.

I Wayan Ruspendi Junaedi, Universitas Dhyana Pura, Bali, Indonesia

Universitas Dhyana Pura, Bali, Indonesia

PA Andiena Nindya Putri, ITB Stikom Bali, Bali, Indonesia

ITB Stikom Bali, Bali, Indonesia

I Made Sumartana, Universitas Ngurah Rai, Bali, Indonesia

Universitas Ngurah Rai, Bali, Indonesia

How to Cite
Utama, I. G. B. R., Junaedi, I. W. R., Putri, P. A. N., & Sumartana, I. M. (2022). Popularitas Empat Destinasi Wisata Pulau Terbaik Dunia Menggunakan Google Trends. Jurnal Bali Membangun Bali, 3(3), 167-180. https://doi.org/10.51172/jbmb.v3i3.229

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