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Purpose: The purpose of this research is to find out the role of Pregina Art & Showbiz, e.g. the pre-production, production, and post-production processes, as well as the obstacles that occurred during the opening of the 14th Denpasar Festival on 10 December 2021 at Alaya Dharma Negara building, Denpasar.

Research methods: the qualitative method used during this activity covers participant-observation, interview, and documentation.

Results and discussion: Having participated at the activity, the writers knew what Pregina Art & Showbiz Art's role was. Pregina Art & Showbiz became the Event Organizer for this event and made a live stream.

Implication: There are a special knowledge and skill on how to lead an event and how to market and sell it directly to clients via social media.


event organizer festival production opening ceremony

Article Details

How to Cite
Gultom, A. C. D. T. P., Sumerjana, K., Darmayuda, I. K., & Ardini, N. W. (2022). Pregina Art & Showbiz Participation in the 14th Denpasar Festival Opening Ceremony. Jurnal Bali Membangun Bali, 3(3), 209-220.


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