Color Trend of Residential Houses in Denpasar City as a Sociopsychological Reflection of the Covid-19 Pandemic

Authors

  • I Putu Udiyana Wasista a:1:{s:5:"en_US";s:96:"Interior Design Department, Faculty of Visual Arts and Design, Institut Seni Indonesia Denpasar";}

DOI:

https://doi.org/10.51172/jbmb.v2i1.155

Keywords:

Interior design, Denpasar City, psychology of color, COVID-19 color trends

Abstract

Purpose: This study aims to determine the psychological condition of the people in Denpasar City, seen from the phenomenon of the trend of choosing color paint for homes during the COVID-19 pandemic.

Research method: The survey was conducted in 12 paint shops and buildings spread across Denpasar City. The method used is structured interviews. The research method is qualitative with descriptive presentation. The results of data mining were studied using color psychology theory.

Results and discussion: Based on the results of the study, it shows that the choice of white and bright colors has implications for the desire of the community to create peaceful, calm, clean and pleasant conditions in their homes during the COVID-19 pandemic.

Implication: The color selection implicitly shows the expectations of the people of Denpasar City. Hopes for a better future, which had rocked many sectors of life during the COVID-19 pandemic.

References

Adams, F. M., & Osgood, C. E. (1973). A Cross-Cultural Study of the Affective Meanings of Color. Journal of Cross-Cultural Psychology, 4(2), 135–156. https://doi.org/10.1177/002202217300400201

Aditama, PW Aditama; Setiawan, INAF. (2020). Indigenous Bali on Augmented Reality as a Creative Solution in Industrial Revolution 4.0. Journal of Physics. 1471, p. 12008.

Aditama, PW; Seiawan, INAF; Radhitya, ML; Ariningsih, KA. (2020). Melajah Pupuh BALI Application "Anggita" As A Medium Of Learning In Multimedia, Journal of Physics, 1516, p. 12030.

Birren, F. (2016). Color Psychology and Color Therapy; A Factual Study Of The Influence of Color On Human Life. Hauraki Publishing.

Butterfield, L. M. (1990). Contemporary Danish Fiber Art: The Interpretation of Meaning. [Unpublished Doctoral Dissertation]. University of Minnesota, St. Paul, MN.

D’Andrade, R., & Egan, M. (1974). The Colors of Emotion. American Ethnologist, 1(1), 49–63. https://doi.org/10.1525/ae.1974.1.1.02a00030

Elliot, A. J., Fairchild, M. D., & Franklin, A. (2015). Handbook of Color Psychology. http://ezproxy.usherbrooke.ca/login?url=https://doi.org/10.1017/CBO9781107337930

Epstein, S. (1994). Integration of the Cognitive and The Psychodynamic Unconscious. American Psychologist, 49(8), 709–724. https://doi.org/10.1037/0003-066X.49.8.709

Helmholtz, H. von. (1867). Treatise on Physiological Optics. Courier Corporation.

Herring, B. S., & Bryden, M. P. (1970). Memory Colour Effects as A Function of Viewing Time. Canadian Journal of Psychology/Revue Canadienne de Psychologie, 24(2), 127–132. https://doi.org/10.1037/h0082840

Holden, T. J. M. (1997). The Color of Meaning: The Significance of Black and White in Television Commercials. Interdisciplinary Information Sciences, 3(2), 125–146.

Juniartini, Ni Luh Putu; Juniartha, I Wayan; Setiawan, I Nyoman Anom Fajaraditya. (2020). The Distribution Process of the Housing Stimulant Grants Program (BSPS) during COVID-19 Pandemic Situation in Muncan Village, Karangasem Regency. Jurnal Bali Membangun Bali, Volume 1, Number 3, December; Retrieved from: http://ejournal.baliprov.go.id/index.php/jbmb/article/view/110.

Kaya, N., & Epps, H. H. (2004). Relationship Between Color and Emotion: A Study of College Student. College Student Journal, 396–405.

Lakoff, G., & Johnson, M. (2010). Philosophy in the Flesh: The Embodied Mind and Its Challenge to Western Thought (Nachdr.). Basic Books.

Lang, P. J. (1979). A Bio-Informational Theory of Emotional Imagery. Psychophysiology, 16(6), 495–512. https://doi.org/10.1111/j.1469-8986.1979.tb01511.x

Mahnke, F. F. (1996). Color, Environment, and Human Response: An Interdisciplinary Understanding of Color and Its Use As a Beneficial Element in the Design of the Architectural Environment. /paper/Color%2C-Environment%2C-and-Human-Response%3A-An-of-ColorMahnke/28cd377c3368333cc7ea5605106ab8144b576257

Milmo, S. (2020, November 10). Covid-19 Influences Color Trends—Coatings World. https://www.coatingsworld.com/issues/2020-11-01/view_europe-reports/Covid-19-influences-color-trends/

Ou, L.-C., Luo, M. R., Woodcock, A., & Wright, A. (2004). A Study of Colour Emotion and Colour Preference. Part I: Colour Emotions for Single Colours. Color Research & Application, 29(3), 232–240. https://doi.org/10.1002/col.20010

Palmer, S. E., & Schloss, K. B. (2010). An ecological Valence Theory of Human Color Preference. Proceedings of the National Academy of Sciences, 107(19), 8877–8882. https://doi.org/10.1073/pnas.0906172107

Palmer, S. E., Schloss, K. B., Xu, Z., & Prado-León, L. R. (2013). Music–Color Associations are Mediated by Emotion. Proceedings of the National Academy of Sciences, 110(22), 8836–8841. https://doi.org/10.1073/pnas.1212562110

Robinson, M. D., & Fetterman, A. K. (2014). Toward a Metaphor-Enriched Personality Psychology. Dalam M. Landau, M. D. Robinson, & B. P. Meier (Ed.), The Power of Metaphor: Examining its Influence on Social Life. (hlm. 133–152). American Psychological Association. https://doi.org/10.1037/14278-007

Sharpe, D. T. (1974). The Psychology of Color and Design. Nelson-Hall Co.

Valdez, P., & Mehrabian, A. (1994). Effects of Color on Emotions. Journal of Experimental Psychology: General, 123(4), 394–409. https://doi.org/10.1037/0096-3445.123.4.394.

Yasa, I Gusti Wayan Murjana. (2020). Bali in the Covid-19 Pandemic: Population and Employment Dilemmas, Jurnal Bali Membangun Bali, Volume 1, Number 3, December; http://ejournal.baliprov.go.id/index.php/jbmb/article/view/137.

Downloads

Published

2021-04-06

How to Cite

Wasista, I. P. U. (2021). Color Trend of Residential Houses in Denpasar City as a Sociopsychological Reflection of the Covid-19 Pandemic. Jurnal Bali Membangun Bali, 2(1), 37–46. https://doi.org/10.51172/jbmb.v2i1.155

Issue

Section

Articles
Deprecated: json_decode(): Passing null to parameter #1 ($json) of type string is deprecated in /var/www/html/plugins/generic/citations/CitationsPlugin.inc.php on line 49