SUPUTRA, Ida Bagus Putu Kawibhawa; OKA, I Made Darma; PUTRA, Made Satria Pramanda; ERNAWATI, Made; SUDARMINI, Ni Made. Effectiveness of Localization and Brand Equity: The Case of Agoda in the Indonesian Domestic Travel Market. Jurnal Bali Membangun Bali, [S. l.], v. 6, n. 3, p. 263–270, 2025. DOI: 10.51172/jbmb.v6i3.480. Disponível em: http://ejournal.baliprov.go.id/index.php/jbmb/article/view/480. Acesso em: 19 dec. 2025.